Olympic Broadcasting Talk at University of Memphis

After talking to students and the general audience at Lewis-Clark State College (LCSC) in Lewiston, Id., a second opportunity to discuss Olympic media emerged in early November. This time, students at the University of Memphis were the audience for a guest lecture on Olympic broadcasting.

The lecture focused on how video images from the Olympic Games are produced and how international broadcasters—or RHB, short for Rights Holders Broadcasters—use them.

The lecture was part of an Honors course discussing specifically the Rio Olympic Games and mass media. The meeting took place via videoconference.

The instructor teaching the course, Dr. Roxane Coche, was satisfied with the outcome. Indeed, despite the indirect nature of the meeting, we were able to establish surprisingly good interaction and discussion.

Dr. Coche is herself a former journalist. This summer, she led a group of students from universities in Memphis and North Carolina (Chapel Hill) to volunteer as sports writers and reporters at the Olympic Games in Rio de Janeiro.

The Olympic Games are shown in over 200 countries and territories world-wide, making them the biggest TV show on Earth.  The video signal is produced by Olympic Broadcasting Services, the broadcasting branch of the International Olympic Committee.

In Rio, over one thousand cameras captured 3,120 hours of live sport competitions.

About Simon Ličen

Simon Ličen is a researcher, lecturer and author in sport, media and communication.
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